Music Integration · Ongoing
RELICSxyz had built a player technology that streams music inside Roblox experiences. Monstercat had a catalog. We had Evade: one of the platform's top-25 horror experiences and a community of millions who'd already shown up to a world we built.
The opportunity was obvious: drop the RELICSxyz Player into Evade as a diegetic object, the boombox, and let players carry real, trending music into the game with them. The risk was just as obvious: horror lives on atmosphere, and the wrong music in the wrong moment kills it.
We led the integration end-to-end: engineering the boombox, layering on custom music emotes, and standing up an ongoing calendar of music-driven in-game events. Unlike most brand work, this wasn't a 10-day window. It's a permanent system inside Evade with a recurring event cadence on top.
Three layers, one integration. Players carry the boombox, dress in music-themed cosmetics, and show up for recurring events, all inside the same Evade they already play.
We took the RELICSxyz Player and rebuilt the surface around it: a physical boombox object that fits Evade's art direction, spatialized audio that respects horror tension, and a Spotify-trending feed that updates without us touching it. The tech is theirs. The feel is ours.
A custom emote pack of dances, gestures, and idle loops, designed to be legible from across an Evade map. Players use them to signal taste, identify each other, and survive the round with a little more personality.
Music nights, artist drops, themed lobbies: an ongoing event calendar layered on top of the permanent integration. Each event gives the partnership a heartbeat and gives the Evade community something to organize around.