RELICSxyz had built a player technology that streams music inside Roblox experiences. Monstercat had a catalog. We had Evade — one of the platform's top-25 horror experiences and a community of millions who'd already shown up to a world we built.
The opportunity was obvious: drop the RELICSxyz Player into Evade as a diegetic object — the boombox — and let players carry real, trending music into the game with them. The risk was just as obvious: horror lives on atmosphere, and the wrong music in the wrong moment kills it.
We led the integration end-to-end — engineering the boombox, layering on custom music emotes, and standing up an ongoing calendar of music-driven in-game events. Unlike most brand work, this wasn't a 10-day window — it's a permanent system inside Evade with a recurring event cadence on top.
Three layers, one integration. Players carry the boombox, dress in music-themed cosmetics, and show up for recurring events — all inside the same Evade they already play.
"The boombox is the closest thing on Roblox to actual music ownership — and Inftech made it feel like part of the game, not a feature bolted on."
We took the RELICSxyz Player and rebuilt the surface around it — a physical boombox object that fits Evade's art direction, spatialized audio that respects horror tension, and a Spotify-trending feed that updates without us touching it. The tech is theirs. The feel is ours.
A custom emote pack — dances, gestures, and idle loops — designed to be legible from across an Evade map. Players use them to signal taste, identify each other, and survive the round with a little more personality.
Music nights, artist drops, themed lobbies — an ongoing event calendar layered on top of the permanent integration. Each event gives the partnership a heartbeat and gives the Evade community something to organize around.