Upshift is the game Inftech owns outright. No client brief, no license, no release window. A Miami-themed open world on Roblox where players buy a car from the dealership, customize it, and drive it out into the city.
We wrote the brief ourselves. A driving game built around ownership: you pick the car, you make it yours, you take it somewhere worth taking it. Miami gave us the setting. The dealership gave us the loop.
Inftech designs, engineers, and runs Upshift. It is live now on Roblox, and it is the title we offer to brands for sponsored placements.
Players start at the dealership and buy a car. They take it into customization for paint and parts. Then they drive it through a Miami open world. Under the hood, every car in the fleet runs on one shared chassis system, so handling stays consistent from the first car to the newest.
Every car in Upshift runs on the same chassis system. Handling comes from one place, so it stays consistent across the fleet. Adding a car means configuring it against that system, not rebuilding it. New cars onboard fast, and a fix to the chassis is a fix to every car.
Players buy from the dealership, customize what they bought, and take it out into the city. That loop is the whole game. The open world is where the car gets shown off, and the dealership is why there is always a next car to want.
Inftech owns Upshift, so updates and new cars ship on our schedule. It is also the title we offer for sponsored placements: a brand can be placed inside Upshift on terms we set. Talk to us about a placement.